We live in a time of digital boom where innovations regarding internet pop-up on a monthly basis. Now, inexperienced people would think that the creation of new ideas, and the whole process of development, are easy and thus new apps, software and technologies arrive on the markets so fast.
And some of them get strange ideas that they could make big money in this easy way. But, when they go online and start searching sources that could lead to new inventions they find that it’s not as easy as they thought and they give up on their plan.
How innovation process works
An idea can come from an individual or in some cases from a group, but that is just an idea that might or might not survive the process of elimination. This process involves a lot of research into the possibility of turning that idea into innovation and discussion on whether the product can attract people (a product that isn’t useful to people will bring nothing to the group that came up with it), or not.
This process is riddled with failures, and that is normal. Failures are there to show the downsides of the innovation. Every failure and every obstacle refines the idea and gives valuable feedback to people that work on it.
No group will work only on one portfolio because the majority of paths they take will end up in failure. A successful innovation company will work on several different portfolios at the same time. They will also pursue different versions of the same portfolio to maximize the possibility of success.
Insight and Research
The successful innovation can’t come to life without research and insight into the industry.
Having an employee who has the insight into the sector is a key for successful innovation and the product that sells. In the case of web development, it’s crucial to have an experienced web developer in the team. They will be able to provide input about things that are required and all other small details that can make or break an idea.
The research is the crucial part of the whole innovation process as it exposes the flaws of the portfolio. The research is constantly active until the product sees the light of the day. The research brings in the ideas, and it shoots down some thoughts and brings in info that changes the way the idea is developing.